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Signature Franchising
™
Contact us today to receive a no cost
consultation on Franchising Your Business 800-343-3213
Franchise FAQs
The Signature
Franchise Program includes the legal documents, a set of
operations manuals, and marketing & advertising materials,
all prepared by Signature Franchise Professionals.
How does it
work? Each Client is assigned a Franchise Consultant, who is
familiar with every nuance of franchising and will guide you
through your franchise process. Designated teams of
Signature Franchise Professionals will create each of the
items included in your program used to franchise your
business, while working closely with you to create a dynamic
Franchise Program that can deliver results.
Should I use
Signature Franchising to help me Franchise my Business?
Yes, if you
wish to save time, money and aggravation! Signature
Franchising has the experience to customize a Franchise
Systems to meet your needs. Signature Franchising will
provide the facts and information you will need to
successfully franchise your business. We will take on the
role of your Franchise coordinator and coordinate all of the
parts necessary to develop a complete franchise package and
operations manuals for your future franchisees. A Signature
Franchising representative will work with you face to face
during the Franchising process.
Is Franchising
my Business Risky ?
Everything you
do involves some type of risk. Signature Franchising helps
you to eliminate any undo business risk that you might
encounter in Franchising. Franchising is about
communicating your successful operations to your new
franchisee applicants and selling franchises. If you are
willing to take the time to coordinate with our experienced
Franchise Consultants in the franchise development and
franchise sales process, then you too can become a
successful Franchisor.
Your task is to
provide the information to Signature Franchising enabling us
to offer the support necessary to develop you Franchise
Sales and Operations Systems. Your Franchisees become your
best customers and their success is ultimately your success.
In order to
minimize potential risk, the Federal Trade Commission (FTC)
regulates the franchise industry. In addition to the
Federal regulation, some states require a State Registration
and/or Approval, some states simply require filing. You,
as a Franchisor are required to issue the Franchise
Disclosure Document (FDD) to prospective franchisees, a
document outlining both your responsibilities and the
Franchisee’s responsibilities. Franchising is regulated by
the FTC to protect both sides of the agreement, you against
unscrupulous franchisees’ and franchisees against being
duped by unscrupulous Franchisors.
Should I
Franchise or License my business?
This depends on
your business and the structuring of your expansion. The
biggest advantage you will have by being a franchise is the
control of your clients (franchisees) and the constant
growth of your company. If you wish to expand your
business, be paid a royalty fee every week and have your
products recognized as a brand then franchising is the best
way to go.
What are my
advantages by Franchising my business ?
Franchising
your business is the best possible vehicle you can use for
the expansion of your Brand. By requiring the franchisee
to make a commitment with both an initial franchise fee and
training they will have made an investment and their
principal interest is to make that investment grow and be
successful. Franchising, when done correctly, has produced
more successful business than any other method of private
enterprise. The experience gained by both the franchisor
and the franchisee working together to build the brand built
with a franchise is priceless.
How does the
economy relate to Franchising?
Franchising is
not counter cyclical to the economy. Franchising, like any
other business is not as healthy in a recession as it is in
a boom period. The Franchising Industry has experienced,
that when people lose their jobs and/or their security is
threatened, they turn to buying a business, or going into a
business they have created, or one that has been franchised.
This mentality will produce more potential franchisees for
you, but their struggle to succeed with your Franchise could
be harder in down times, depending on the type of industry
involved. Franchising is a ‘safer haven’ then starting up
their own business and is an attractive alternative to job
seeking, or a new ‘from the ground up’ business startups.
Franchise concepts that meet the requirements of the economy
are usually successful in all types of upswings and
downturns in the economy. This is reflected in low
investment, high return franchises.
As a
Franchisor, do I need to show financial stability?
Of course you
do, but being a franchisor you will not disclose any
financial information of your existing business operations,
only those of your new Franchising Company. It is important
that your new corporation should disclose the financial
strength to provide the services that you have promised your
franchisees, such as:
Franchisee
training in the operation of the new Franchised Business
Trademark
rights to use the name of the Franchise
Franchise
opening support
Supervision of
the established Franchise
Am I ready to
Franchise my business ?
Becoming a
Franchisor requires a complete change in your business
attitude. Instead of concentrating on selling your
products/services to the public, you will spend the majority
of your time assisting your Franchisees in selling those
same products/services to the public. A strong desire to
teach and relate to others what you have learned in the
business, entering into a corporate style leadership role
and becoming more of an expansionist than an operator by
selling your franchise to individuals looking for new
opportunities, are all responsibilities that you must be
willing to develop and master.
A Signature
Franchising representative will be there to assist you as
you transition into a Franchisor.
How will
Signature Franchising help franchise my business?
We will
schedule a series of Interviews, obtaining information about
your structure and business model. Here is a sample of what
you should expect:
Identify and
document business model
Identify the
growth and profit centers in your business up to this time
Identify your
products, systems, and operations programs
Define what
obligations you will require from the franchisee in the
operations of the business
Show the
investment the Franchisee will make in their new business
Detail the
territory that will be awarded to each franchisee and the
cost of same
Complete the
FDD, Franchise Agreement, and all exhibits for attorney
review
Design your
website and if you already have a website, then we will
design the Franchising addition
Create a
Franchise Operations Manual including the pre-opening manual
and the personnel manual
Design your
training program structure to be placed in the Franchise
Disclosure Document (FDD) and
Franchise
Agreement.
Prepare a
Confidential Application Form to be issued to all Franchise
prospects.
What is a
Franchisor?
The Description
of a “Franchisor” and a “Franchise” as described by the FTC
A BUSINESSES
COVERED BY FEDERAL TRADE COMMISSION FRANCHISE RULE
1. Two types of
continuing commercial relationships are defined as a
"franchise" and, thus, are covered by the FTC Franchise
Rule.
a. Franchise
(business format or product format) - three (3) elements:
The franchisee
sells goods or services which meet the franchisor's quality
standards and operates under the franchisor's marks or which
are identified by the franchisor's mark;
The franchisor
exercises significant control over, or gives the franchisee
significant assistance in, the franchisee's method of
operation; and
The franchisee
is required to make a payment of $500 or more to the
franchisor or a person affiliated with the franchisor at any
time before or within six months after the business opens
(excluding the wholesale price of inventory).
b. Significant
Control or Assistance. The FTC Franchise Rule Interpretive
Guides sets forth nine examples of significant types of
controls and five examples of significant promises of
assistance over the franchisee's entire method of operation.
Significant
Types of Control:
Site approval for unestablished business;
Site design or appearance
requirements;
Hours of operation;
Production techniques;
Accounting practices;
Promotional campaigns requiring the
franchisee's participation or financial contribution;
Restrictions on customers; or
Location or sales area restriction;
Personnel policies and practices;
Significant Types of Promises of
Assistance to the Franchisee's Method of Operation:
Formal sales, repair or business
training programs;
Establishing accounting systems;
Furnishing management, marketing or
personnel advice;
Selecting site locations; or
Furnishing a detailed operating manual.
In addition to
the above listed elements - the presence of any of which
would suggest the existence of "significant control or
assistance" the following additional elements will, to a
lesser extent, be considered when determining whether
"significant" control or assistance is present in a
relationship:
A requirement that a franchisee
service or repair a product (except warranty work);
Inventory controls;
Required displays of goods; or
On-the-job assistance in sales or
repairs.
Furnishing a detailed operating
manual.
The following
elements are not considered in determining whether
"significant" control or assistance exists:
Trademark
controls designed solely to protect the trademark owner's
legal ownership rights in the mark under Federal and state
trademark laws (such as display of the mark or right of
inspection);
Health or
safety restrictions required by Federal or state laws or
regulations;
Agreements
between a retailer and a trading stamp company providing for
the distribution of trading stamps in connection with retail
sales of merchandise or service
Agreements
between a bank credit interchange organization and retailers
or member banks for the provision of credit cards and credit
services; and
Assisting
distributors in obtaining financing to be able to transact
business.
c. Business
Opportunity - three (3) elements:
The franchisee
sells goods or services which are supplied by the franchisor
or a person affiliated with the franchisor;
The franchisor
assists the franchisee in any way with respect to securing
accounts for the franchisee, or securing locations or sites
for vending machines or rack displays, or providing the
services of a person able to do either; and
The franchisee
is required to make a payment of $500 or more to the
franchisor or a person affiliated with the franchisor at any
time before, or within six months after, the business opens.
d.
Relationships covered by the FTC Franchise Rule include
those which are within either definition of "franchise" and
those which are represented as being within the definition
when the relationship is entered into, regardless of
whether, in fact, they are within the definition.
B. EXEMPTIONS
AND EXCLUSIONS FROM THE FTC FRANCHISE RULE
1. Exempt
Relationships. fractional franchises; leased department
arrangements; and purely verbal arrangements.
2. Excluded
Relationships. employer/employee; general business partners
(not a limited partnership); membership in retailer-owned
cooperatives; certification and testing services; and single
trademark licenses.
C. DEFINITION
OF "FRANCHISE" UNDER STATE LAWS.
1. It is
possible to structure yourself to not be a "franchise" under
the FTC Franchise Rule but you still may be a "franchise"
under certain state laws because of a broader definition of
"franchise" under state law.
a. The 15 state
franchise disclosure laws define "franchise" in terms of a
combination of three or four of six elements:
the franchise
agreement itself (oral or written);
the right to
sell the franchisor's goods or services;
a community of
interest between the franchisor and the franchisee;
a marketing
plan or system prescribed or suggested by the franchisor;
the
franchisor's substantial participation in the franchisee's
business;
the
franchisee's substantial association with the franchisor's
trademark; or
the franchise
fee (some states - no minimum or less than $500).
b. California,
Illinois, Indiana, Maryland, North Dakota, Oregon, Rhode
Island, Virginia, Washington and Wisconsin define a
franchise as a combination in which the franchisee: operates
under a marketing plan or system prescribed in substantial
part by the franchisor; is substantially associated with the
franchisor's trademark or other commercial symbol
designating the franchisor; and pays, directly or
indirectly, a franchise fee.
c. Hawaii,
Minnesota and South Dakota define a franchise relationship
in which the franchisee: has a community of interest with
the franchisor; has the right to use the franchisor's
trademark or other commercial symbol; and pays, directly or
indirectly, a franchise fee
d. Michigan and
New York each require: a marketing plan or system or
substantial association with the franchisor's trademark; and
payment of a franchise fee.
2. Therefore,
in structuring a business relationship to fall outside the
definition of a "franchise," the FTC Franchise Rule must be
reviewed as well as the laws of the state in which you
intend to do business and the state of residence of the
other person (franchisee).
D. THE
ACCIDENTAL FRANCHISOR
Many types of
business relationships may inadvertently become franchises
because the elements of a franchise are present,
notwithstanding the intention of the parties or the label of
the relationship.
1.
Distributorships/Dealerships.
a. Definition.
A distributorship/dealership is a marketing format whereby
independent business persons take on certain wholesale
("distributor") and retail ("dealer") marketing,
advertising, inventory, selling and/or servicing functions
of a manufacturer to better promote and sell such
manufacturer's products. A distributorship is generally
characterized as a business relationship in which a
distributor has the right to distribute products of a
manufacturer or manufacturers. The distributor may carry a
single line or multiple lines of one or more manufacturers
who may be in competition with one another. A dealer is
similar to a distributorship. The difference is that a
dealership often obtains its products from a distributor
rather than a manufacturer, and resells to the public from a
retail outlet rather than to other dealers from a wholesale
outlet. These descriptions are somewhat simplified; in
practice, elements of distributorships and dealerships may
be combined in a business relationship. Further, these
labels are often used interchangeably.
b. Pitfalls. To
avoid being a franchise several things may be considered
such as: No fee for the right to sell the supplied product;
No significant assistance and/or control; and Dealer cannot
use trademark
2. Trademark
Licenses.
a. Definition.
A license is the right of a person ("licensee") to use, for
the payment of a fee and/or royalty, a patent, trademark,
trade name, service mark or copyright owned by another
("licensor") in connection with the manufacture and/or sale
of a product or rendition of a service.
b. Pitfalls.
Two of the elements of a franchise (use of a trade name and
payment of a fee) are usually present. However, the licensor
usually does not provide a marketing system or plan in
connection with the product or service for which the
trademark is licensed. There is a "twilight zone" between a
licensor "policing" its trademark and providing significant
assistance and/or control of the licensee.
3. Partnerships
and Joint Ventures.
a. Definition.
A partnership is an association of two or more persons to
carry on a business for profit as co-owners. A joint venture
is a partnership organized to carry out a limited or
specific purpose. Sometimes there are two companies involved
at the same or at different levels of the value chain (e.g.,
capital/labor; manufacturer/retailer) whereby there may
exist certain synergies in working together either as a
joint venture or as a partnership.
b. Pitfalls.
While a joint venture or a general partnership is excluded
from the definition of a franchise under the FTC Franchise
Rule, where a company (franchisor) develops a partnership
(holding its partnership interest in a subsidiary or
affiliated corporation) for each outlet of distribution,
contributes a license of its trade name and marketing plan
and receives any fee (e.g., training) the relationship may
be considered a franchise.
4.
Employer/Employee.
Where the
employer requires the employee to "invest" in the outlet of
distribution in which the employee will manage and share in
its profits, the arrangement may be considered a franchise.
5. Corporation.
The use of
forming a corporation for each outlet of distribution owned
jointly by the person contributing a license of its name and
market plan and a person contributing money and his or her
labor will not fall within the general partnership exemption
and may be considered a franchise.
6. Sale of
Business.
Generally, the
sale of business including the name of the business is not a
sale of a franchise. If the seller retains ownership of the
name and merely licenses or permits the buyer to use the
name and offers the buyer a marketing plan or significant
assistance or control after the sale, the sale may be
considered a sale of a franchise.
7. Sales
Representative.
a. Definition.
A sales representative is a person acting as an independent
contractor to sell goods or services on behalf of a
manufacturer or distributor. Usually, the sales
representative pays no fee to become a representative, does
not take title to the goods and does not operate under the
manufacturer's or distributor's trade name.
b. Pitfalls. If
the sales representative sells or distributes products under
a marketing plan prescribed by the manufacturer, uses the
manufacturer's trade name and paid the manufacturer a fee
for the right to engage in business, the relationship may be
considered a "franchise."
Registration
States
Franchise
Registration, Non-Registration and Filing States
The FTC’s
Description of State Offices Administering State Disclosure
Laws
Fifteen states
have franchise investment laws that require franchisors to
provide pre-sale disclosures, known as "offering circulars,"
to potential purchasers. Thirteen of these state laws treat
the sale of a franchise like the sale of a security. They
typically prohibit the offer or sale of a franchise within
their state until a franchise offering circular has been
filed on the public record with, and registered by, a
designated state agency. Two of the fifteen states do not
require a filing of offering circulars, as noted in the list
of state offices below.
These state
laws give franchise purchasers important legal rights,
including the right to bring private lawsuits for violation
of the state disclosure requirements. We encourage potential
franchise purchasers who reside in these states to contact
their state franchise law administrators for additional
information about the protection these laws provide.
Franchise
Registration States
CALIFORNIA /
HAWAII / ILLINOIS / INDIANA / MARYLAND / MICHIGAN
/ MINNESOTA / NORTH DAKOTA / NEW YORK / OREGON /
RHODE ISLAND / SOUTH DAKOTA / VIRGINIA
/WASHINGTON WISCONSIN
Franchise Q &
A’s
Why should I
Franchise my business?
If you have
identified a new way to provide a service or you have a
unique product offering, franchising could be for you.
Some of the most common reasons to franchise are:
Franchising
requires less capital than other growth methods .
By Franchising
Your Business you will achieve:
Rapid Expansion
of the Business
Market
Dominance
Franchising
ensures that qualified managers are operating additional
units
Franchise units
tend to operate better and more profitably than company
owned units
Greater Buying
Power
Increased Name
Recognition
Increased
Advertising and Marketing Budget
Receipt of
Initial Franchise Fees
Payment of
Franchise Royalties
Sales of
Proprietary Products to your Franchisees
Selling of
Supplies to your Franchisees
Then
Franchising is your method of growth and distribution.
Signature Franchising will identify if franchising is the
best vehicle for you.
What makes your
Signature Franchising different ?
Experience. We
have over 30 years of developing and selling Franchises
throughout the USA and many other countries. We suggest that
you speak to our references.
Why Franchise,
rather than open up more locations?
The answer is
simple. Rather than use your money opening locations you
will let the Franchisee invest their money, time and
knowledge to build your business. As a single business
owner, you can do only so much, limited by capital and time.
Your franchisees will multiply and increase your business
income and profits much quicker, with less stress than you
alone can do it.
What are the
main hurdles of Franchising?
Management is
the key to successful business and Franchising is a business
model that requires the ultimate in acumen and experience.
If you are willing to dedicate your time and knowledge to
the Franchising of your Business, then there are no hurdles
that can’t be overcome.
Which
businesses are best to Franchise?
It might be
easier to define what types of businesses might not be a
good franchise model.
If your
business does not require a large investment to open
satellite units and there are no obligations to employees in
remote areas of the country, then you don’t need to
Franchise.
However, you if
do find that by having Franchisees invest their money, time
and assume the liability for growth, you will profit more
rapidly, then you should Franchise.
How soon can I
begin to sell Franchises ?
Once Signature
Franchising has structured your Franchise business model and
you have grasped the steps necessary to franchise your
business, your attorney has reviewed your documents, and
State Registrations or filings completed if necessary, the
sales process begins.
Signature Franchising ™
Contact us today to receive a no cost
consultation on Franchising Your Business 800-343-3213
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